Brutalism in Web Design Trends: A Love Story
Introduction to the Brutal World of Web DesignIt takes a certain kind of person to appreciate Brutalism. Some see a harsh, unyielding concrete jungle; others see a bold and unapologetic architectural marvel. Regardless of your tastes, Brutalism is making its way into the world of web design, and, like a moth to a flame, we're drawn to it.
A Brief History of BrutalismBefore we dive into the depths of the internet and explore the world of Brutalist web design, let's take a brief stroll down memory lane. Brutalism originated in the 1950s when architects were inspired by the raw, unpolished nature of concrete. It was the architectural equivalent of a middle finger to the ornate, delicate designs of the time. Brutalism is stark, bold, and features a whole lot of exposed concrete. Think of it as the architectural equivalent of a punk rock song.
What is Brutalist Web Design?Now that we've set the stage, let's get to the point: what is Brutalist web design? If we were to take the essence of Brutalism and pour it into a website, we'd have something that's raw, unadorned, and in-your-face. Brutalist web design is, in essence, a reaction to the sleek, polished, and user-friendly designs that have dominated the internet for the past decade. It's a rebellion against the norm, a daring challenge for web designers to create something that's as functional as it is unique.
Why Brutalist Web Design?Now, for the million-dollar question: why are we, as a society, drawn to Brutalist web design? The answer, as with any trend, is not simple. However, one possible explanation is that we're all craving authenticity in this age of polished perfection. We're tired of the same templates, the same fonts, and the same cookie-cutter layouts. Brutalist web design breaks the mold and offers us something raw and real.Additionally, there is a certain appeal to the nostalgia of the early days of the internet. The bold, blocky fonts and the seemingly haphazard layouts remind us of a time when the internet was a wild frontier, where anything was possible. Brutalist web design evokes that same sense of boundless creativity.
Brutalist Web Design in ActionNow that we've covered the theory behind Brutalist web design, let's take a look at some examples in action:
- Dr. Nair's Psychiatric Clinic: At first glance, Dr. Nair's website may seem like a deliberate attempt to deter patients, but in reality, it's a bold testament to the power of Brutalist web design. With a harsh black background and jarring neon green text, it's impossible to miss the message that Dr. Nair's clinic is not your average psychiatric facility.
- Brutalist Fried Chicken: This fast-food joint has embraced Brutalism wholeheartedly. From the blocky, pixelated images of fried chicken to the chaotic layout of the menu, this website is the epitome of Brutalism on the web. It's the digital equivalent of eating fried chicken with your bare hands, grease dripping down your fingers, as you throw caution to the wind.
- The Absurdist Theatre Company: This theatre company's website is a masterpiece of Brutalist design. With its stark black-and-white color scheme and its seemingly haphazard layout, it's a digital representation of the chaos and unpredictability of the Absurdist Theatre itself.
Tips for Incorporating Brutalist Web DesignFeeling inspired? Ready to dabble in the world of Brutalist web design? Here are some tips to get you started:
- Embrace the raw: Remember, the essence of Brutalism is raw, unpolished design. Don't be afraid to use basic HTML, blocky fonts, and a mix of textures and colors. The more unrefined, the better.
- Break the grid: One key aspect of Brutalist design is its departure from conventional layouts. Don't be afraid to create asymmetric designs, overlap elements, or simply stack content haphazardly.
- Focus on function: While Brutalist design may appear chaotic, it should still be functional. Make sure your website is still user-friendly, even if it goes against the grain.
- Accept the imperfections: Part of the charm of Brutalist design is its embrace of imperfection. Allow yourself to create a website that isn't perfectly polished and refined – that's the whole point.
ConclusionLike any trend, Brutalist web design may not be for everyone. However, for those who are tired of the same old cookie-cutter websites and crave something a little more raw, it may just be the perfect antidote. It's a bold, brash expression of individuality in a sea of polished conformity. So go ahead – embrace the concrete jungle and see where it takes your digital creations.